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NEW YORK, Nov. 9, 2018 /PRNewswire/ — Bluestar Alliance LLC and HoMedics, a Michigan based architect of claimed health, wellness and alleviation products, advertise the signing of a $165 million, five-year authorization acceding beneath the Brookstone brand.   The authorization covers a ambit of massage, beating chair, home ambiance and added baddest artefact categories.

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“We are captivated to accept HoMedics as a cornerstone Brookstone licensee.  Our alternate cold is to capitalize and aggrandize aloft Brookstone’s cast bequest in rest, alleviation and wellness,” acclaimed Bluestar Alliance CEO Joey Gabbay. “HoMedics has the above artefact development capabilities and the able retail relationships all-important to absolutely apprehend the Brookstone brand’s potential.” 

“Brookstone is an iconic American cast with amazing absolute customer awareness,” said Alon Kaufman, CEO of HoMedics. “We are actual aflame about how the Brookstone cast can added enhance our administration position in claimed health, wellness and alleviation articles by alms acute affection articles akin with the Brookstone brand.”

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The Brookstone cast and bookish acreage were acquired by Bluestar Alliance in October 2018 and the cast is actuality accountant to a host of best-in-class licensees.  “The accession of HoMedics to our growing agenda of affection licensees is a affidavit to the activity for the Brookstone cast by both manufacturers and cardinal retailers alike,” said Bluestar Alliance COO, Ralph Gindi.  “Moreover, there will be added announcements of cardinal partnerships over the advancing weeks.”

HoMedics affairs to acquaint its aboriginal accumulating of Brookstone accountant articles at the All-embracing Home  Housewares Show in Chicago in March 2019.  Products are to be selectively broadcast through the retail, e-commerce and accommodation industries beyond the United States, Canada and Latin America.

About Bluestar Alliance LLCFounded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar owns, manages, and markets a portfolio of customer brands that amount beyond abounding tiers of administration from affluence to accumulation market. This portfolio consists of above administration abundance retail brands including Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry, Limited Too as able-bodied as Brookstone.

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The firm’s advance authorization is to analyze and acquirement customer cast companies area it can advantage the cast disinterestedness and aggrandize its accepted categories to a broader customer base. To facilitate the all-embracing action Bluestar relies on its branding/marketing knowledge, all-encompassing retail administration relationships, cardinal partnerships and cast licensing accomplishment entities.

Bluestar Alliance’s accepted all-embracing and calm ally action the befalling to booty a alcove cast to a arresting common affairs brand. Since its inception, the aggregation has acquired baddest brands with retail sales accepted to beat $3.0 billion in 2019. Bluestar Alliance manages a accepted portfolio of over 275 licensees and a growing branded retail belvedere of over 800 food common throughout North America, Europe, Australia, South America, Asia, Middle East and India.

About HoMedicsAs the avant-garde baton in self-care, wellness and claimed bloom products, HoMedics strives to accommodate articles that advance all-embracing well-being.  Founded in 1987, their all-encompassing band of claimed wellness articles allows you to relax your body, renew your spirit, and abridge your life.

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View aboriginal agreeable to download multimedia:https://www.prnewswire.com/news-releases/bluestar-alliance-and-homedics-announce-the-signing-of-a-165-million-brookstone-license-agreement-300747426.html

SOURCE Bluestar Alliance

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