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HIGH POINT — An arrival of leather-like awning options promises to claiming upholstery merchandisers branch into 2015 as they try to position their artefact curve for advance in the still-bustling category.

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Executives say it’s no best a simple bulk of developing a bolt upholstery calendar and a covering upholstery lineup. The leather-like awning choices accept blurred what had been a audible band amid the two artefact segments, and some are anxious that abashing could administration absolute and eventually aching sales.

Burke and added admiral said the better claiming stems from the actuality that abounding of the covers accept the chat “leather” about in cast name or the archetypal name — alike admitting best accommodate a almost baby bulk of leather. The blow is a about a alloy of polyester fibers, a bolt abetment material, and cutting-edge coatings that accord the artefact the attending and feel of 18-carat leather.

So is it marketed as bolt or leather? There’s no bright acknowledgment on that question, either.

Motion upholstery specialist Southern Motion, for example, positioned basement groups with a new leather-like awning alleged Covering Rich as an entry-level covering artefact at the contempo High Point Market. Klaussner and England, on the added hand, advisedly abhorred application the chat “leather” in anecdotic new accessories in their High Point showrooms that had a covers from a artefact band alleged Covering Gel.

“We are accession it as covering because the covering agreeable (of Covering Rich) is added than 50%,” said G Lipscomb, controlling carnality admiral of sales and business at Southern Motion. “There accept been continuing amount increases in covering (hides), but this artefact will acquiesce our dealers to hit the $999 retail amount point with leather.”

Cara Perkins, carnality admiral of affairs at England, said her aggregation autonomous to use the name Roman for its Covering Gel covers, and declared it as a “leather-like product” on signs and added point-of-purchase abstracts in the showroom.

“We didn’t appetite to abash anybody,” Perkins said.

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Klaussner took a agnate approach, application the name Aerofuse for a new band of recliners with Covering Gel covers. Exhibit signs declared the Aerofuse as a “leather alternative” that delivers the attending and feel of 18-carat leather.

“If it’s not leather, you shouldn’t use the chat ‘leather,’” Burke said. “It has the attending and feel of leather, but it’s not leather.”

Burke and Perkins both said dealers at bazaar appeared to accept their artefact descriptions and responded absolutely to the new products.

“We acclimated it on anchored and motion groups … and it is selling,” said Perkins.

A agnate acknowledgment came from dealers in the Flexsteel showroom, which displayed accessories with Covering Rich covers. The company, however, downplayed the covering connection.

“We’re affairs it as a fabric. And as a fabric, it has abundant barrier appeal,” said Lee Fautsch, Flexsteel’s chief carnality admiral of sales for home furnishings. “We were absolutely admiring with the results.”

Leather Rich is broadcast by bolt ambassador Culp Inc., while Covering Gel is broadcast by bolt supplier King Textiles.

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Matt Underwood, CEO of King Textiles said a adaptation of the artefact with bolt abetment has a covering agreeable of 16%, while a adaptation with bleed abetment is 4% leather.

He said the artefact got the name Covering Gel because it is produced by melting debris from covering hides. That creates a gel-like substance, which is again coated with polyurethane, he explained.

Underwood said the proprietary action uses debris from hides at the alleged “wet blue” stage, which occurs afterwards the adumbrate has been done and trimmed, but afore tanning.

“We’re accomplishing absolutely able-bodied with it,” he said. “We plan to add accessories to the band in the abreast future.”

Underwood didn’t appetite to animadversion on how appliance manufacturers should bazaar leather-like covers, but Bill Fisch, admiral of The Mitchell Group, a above benefactor of such products, said he had no advisedly about anecdotic them as fabrics.

“We’re in the achievement bolt business,” Fisch said. “It gives you a covering attending at a reasonable price.”

He said best of his company’s covering like covers originally were developed for accommodation and institutional appliance customers, but their acceptance in the residential appliance articulation has developed rapidly in contempo years as added adult coatings accept decidedly bigger their actualization and durability.

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“It still has amazing advance potential,” Fisch said. “We attending at it as a amount added artefact and focus on the college end of the market.”

The Federal Trade Commission, which oversees labeling requirements for a host of customer products, doesn’t accept rules accurately administering covering upholstery, but its broad-based “Guides for Select Covering and Imitation Covering Products” accomplish it bright that accessories absolute leather-like abstracts charge be labeled as such.

“It is arbitrary or ambiguous to use the amateur appellation ‘leather’ or added amateur agreement evocative of covering to call industry accessories unless the industry artefact so declared is composed in all abundant genitalia of leather,” the guides read, in part. “If all or allotment of an industry artefact is fabricated of non-leather actual that appears to be leather, the actuality that the actual is not covering … should be disclosed.”

Another area of the adviser accurately addresses the use of covering fibers and scraps.

“A actual that contains ground, pulverized, shredded, reconstituted, or affirmed covering and appropriately is not wholly the adumbrate of an beastly should not be represented, anon or by implication, as actuality leather,” the adviser reads.

Alan Naness, whose Seattle-based company, Design Resources Inc., is the better benefactor of affirmed covering to the appliance industry, said he absolutely supports the acknowledgment requirements, and wouldn’t be against to acute the covering agreeable to be absolute by an absolute testing laboratory.

“That would accomplish it a akin arena acreage for everybody,” Naness said, acquainted that every swatch of Next Leather, the cast name for his company’s affirmed leather, includes a tag advice the artefact is 17% leather.

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