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MUMBAI, October 22, 2018 /PRNewswire/ —

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India’s men are extending their controlling access added into the home according to new analysis from Godrej Interio. The macho arch of the domiciliary has the final say on home accoutrement in about a division of Indian households (24.9%), before alike the access of the changeable home maker (23.1%) as the ultimate decision-maker, according to the Interio Index[1], a ablaze hearted analysis advised to accept the controlling action abaft Indians’ best of home decor.

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The analysis highlights that in added than bisected Indian homes (52%), the best of appliance has become a absolutely autonomous action involving the absolute family, while in 6.7% of cases, it is absolutely the accouchement of the domiciliary who accept the final say.

It additionally appear that associates of the domiciliary adore altered levels of access according to the allowance in question. In the kitchen, for instance, changeable home-makers accept the aftermost chat on interiors in 38.1% [2] of Indian homes, compared to aloof 17.1% for men. 

A bright about-face appear a blazon of ‘home accoutrement democracy’ is axiomatic throughout the survey; over one-in-three alive allowance interiors are advised collectively (54.6%) area controlling action involves the absolute continued family, including the children. Such aggregate controlling accounts for 47.3% of bedchamber interiors, and 44.8% of kitchens in Indian homes, according to the research.

According to Anil Mathur, Chief Operating Officer, Godrej Interio, the Interio Index helps blast a few belief about controlling aural the Indian home.

“Today, the home amplitude is no best the absolute area of the women of the house. In fact, according to our research, beneath than a division of women (24.6%) accept the final chat on accoutrement in their alive or dining rooms, and beneath than a third (29.3%) accept absolute best on appliance in their bedrooms,” he said.

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“In some cases, the men of the domiciliary are acceptable alive decision-makers; in India’s living/dining rooms, for instance, men are authoritative the final best in one-in-five homes (20%). The all-embracing acumen our countdown Interio Index is that the best of accoutrement and home décor is acceptable a far added collective, autonomous action involving all associates of the family.”

The Interio Index analysis additionally unearthed some absorbing insights into couples’ relationships and attitudes appear the autogenous architecture of their homes:

India’s ‘Bedroom Trade-off'[3] 

When there is an alike antithesis in decision-making, a brace considers a accommodation on a altered appliance accommodation in the house. For example, in the bedroom, if there was a agitation on whether to use a adamantine mattress or a approved one:

‘The skeleton in the closet'[4] 

Men participate in decisions about designing the appliance at home alone women apperceive the capacity of what is central their cupboards:

“Such insights reflect a added about-face in controlling dynamics beyond Indian households. According to added research, for instance, about 80% of decisions for affairs aliment and grocery items are absolutely taken by men. [5] Although animated in nature, our own Interio Index altogether reflects the accretion role men – and the added ancestors – are arena in the alternative of home furnishings. As a brand, it is capital to abide beside of such dynamics and ensure that our alms and the address in which we present it, charcoal accordant and acute to all these decision-makers.”

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About Godrej Interio:  

Godrej Interio (GI) is India’s exceptional appliance cast in both home and institutional segments with a able charge to sustainability and centres of arete in design, accomplishment and retail.  

Led by the better centralized architecture aggregation in the country in the appliance class and awarded with 14 India Architecture Mark Awards till date, GI aims to transform spaces with its carefully advised appliance to actualize brighter homes and offices with articles that accept the accomplished architecture caliber in aesthetics, functionality and technology. With constant following of arete and a appropriate focus on bloom and ergonomics, GI’s artefact portfolio comprises a massive ambit in the office, home and added specialized applications, viz: 

Godrej Interio has 7 accomplishment accessories anchored at Mumbai, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Blooming Co Platinum Certified and Mumbai Plants are Blooming Co Gold Certified. GI is broadly accepted for its absolute sustainability certifications for its articles in appliance category.  

GI charge to the ambiance has resulted in accomplishment articles with bottom ambiance footprint. Our beat efforts accommodate designing beneath ambiance burdening products, acceptance of eco-friendly abstracts and ambience up beneath communicable and arresting processes, ensuring eco-friendly packaging and busline and assuredly the continued albatross of recycling/reuse of acclimated appliance and scrap, appropriately ensuring a lifecycle access to GI’s commitment. GI has the widest ambit of blooming choices for our barter which not alone includes articles but additionally casework such as blooming interiors and recycling.  

Currently present in over 650 cities with 250 absolute showrooms and 800 dealers, GI is one of the better capacity of Godrej and Boyce Mfg. Co. Ltd., allotment of the Godrej Group, one of India’s better engineering and chump artefact groups. 

The cast boasts of noteworthy awards accustomed so far- CII Exim Bank Award for Business Arete 2016, Superbrands 2015, Asia’s best admired cast 2016, Reader’s Digest Best Trusted Cast 2016 Platinum (Home Furniture) and Reader’s Digest Best Trusted Cast 2016 Gold (Modular Kitchens). 

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[1] Analysis methodology/date 

[2] National abstracts Q4 

[3] National abstracts Q10 

[4] National abstracts Q7, Q8, Q9 

[5] https://www.facebook.com/business/news/Meet-Indias-new-grocery-shoppers  

For added capacity amuse visit: http://www.godrejinterio.com

Media Contact:Supreeth Sudhakaransupreeth.sudhakaran@godrejinds.com 91-9920584295Brand and Corporate CommunicationGodrej Industries Ltd.

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