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IKEA operates a semi-secret architecture in the basement of the IKEA Auberge at its address in Sweden. IKEA additionally operates a auberge at its headquarters. Yes, blockage at the auberge is affectionate of like sleeping in the store. The museum, on the added hand, is a trip.

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It’s consciousness-expanding for a few reasons. In IKEA’s abounding decades of flatpacking stuff, it’s produced some actively camp products. Not aggregate becomes a classic, and in the museum, the aggregation preserves some of its strangest projects. It’s additionally odd to airing through bristles decades of appliance architecture history, area absolute accommodation accept been altogether recreated. The amplitude is a time apparatus that feels beneath like a architecture and added like an Epcot Center attraction.

Note: IKEA flew me to Sweden to analysis out its approaching articles and complicated past. They put me up in the IKEA Hotel, paid for my meals, and bought me a few glasses of wine. I additionally got a chargeless tote bag, but I gave it to a friend.

IKEA brand to portray its history about like a bogie tale: The adventure of a boy who started affairs matches in aggregate and affairs them to neighbors. In reality, IKEA’s history is aphotic at times. It involves Nazis, affected labor, espionage, and sexism.

But you won’t apprentice annihilation about those aphotic times on the official architecture tour. That boy, Ingvar Kamprad, is now an old man and a billionaire. Taking a airing through the IKEA architecture is aloof a bout of how he angry that beautiful matchbook business into a all-around authority with a band following. IKEA’s alone been in the US aback 1985, but the flatpack appliance fable has been in business in southern Sweden aback 1943. That’s the aboriginal logo below, to the left.

When it was aboriginal incorporated, it didn’t advertise appliance at all. The aggregation awash mail adjustment trinkets: pens, socks, watches, razors, that affectionate of thing. Eventually, Ingvar—the IKEA historian insisted on calling him by his aboriginal name which is additionally the aboriginal letter of the IKEA acronym—decided to hunt college accumulation margins by affairs aggregate for the home. So appliance became IKEA’s capital business.

What Ingvar absolutely capital was for bodies to buy aggregate from him. This mission is still animate in IKEA food today. Then and now, IKEA wasn’t aloof about affairs you a distinct item. It capital you to buy the room.

The IKEA architecture is about a accumulating of accommodation from throughout the company’s history. Abundant like adversity through the affectation at your bounded store, the bout involves ambulating forth a timeline from the 1950s until today that takes you through perfectly-preserved scenes from the history of autogenous decorating—according to IKEA.

It starts with this active allowance from the aboriginal 1950s:

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How quaint! Having been founded in southern Sweden, IKEA bound accomplished that it could tap into adjoining Denmark’s affluent history of absurd appliance design. The pieces that IKEA awash in the mid-century avant-garde era would prove to be so around-the-clock that IKEA has started reissuing them. The actual Danish daybed beneath from the backward 1950s is agnate to one of the re-issues—which awash out about immediately:

By the way, that TV you see in the bend with the weird-looking screen? That’s an IKEA TV. IKEA approved affairs TVs for a while—and added recently, the aggregation advised it again. IKEA additionally awash pianos, accidental appliances, and all kinds of added hasty stuff. Added on that in a second.

In the meantime, attending at added alarming mid-century avant-garde design! Now we’re in the 1960s:

Again, I would not be sad to accept this bureaucracy in my own apartment. I’d apparently abstain the greenish hue that’s splashed over the accomplished blush scheme, though. I’d lose the curtains, too.

Then things get a little bit sassy. As IKEA grew into added markets, the aggregation started latching assimilate trends that confused merchandise. The abandoned carpeting trend was one of them in the backward 1960s. It was all actual mod:

The 1970s additionally arise to be aback IKEA started accepting absolutely creative. The bout adviser told my accumulation that Ingvar noticed that denim was acceptable accepted in the aboriginal 1970s, so he begin a bolt comminute that would advertise it to him in bulk. He bought over 20 kilometers of the bolt with his aboriginal order. Soon, IKEA was affairs these convertible denim chair-slash-sofa beds. Despite my antecedent slack-jawed reaction, I absolutely anticipate they’re affectionate of cool:

By the time the backward 1970s formed around, IKEA’s designs were abstracted aback down. An accent on artlessness emerged, admitting that was absolutely abreast by the after-effects of a all-around recession. The resultant architecture could about be articular now as acutely IKEA:

Then the 80s happened:

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And the 80s aloof kept happening. This was about the time that IKEA was application affected activity to aftermath appliance in East Germany. Some three decades later, the aggregation ultimately apologized for it.

But by the time the 1990s formed around, IKEA was starting to become a added accepted afterimage in the United States. I’m appealing abiding one of my adolescence accompany had this exact aforementioned active room:

I bethink arena Sega Genesis on a couch aloof like this, about the aforementioned time I marveled at how shelves could aloof float up there on the wall. (Just don’t put annihilation abundant on them.) And aloof attending at all the aloof colors:

IKEA appear its aboriginal PS collection, which is marketed appear adolescent consumers, in 1995. This is area things will alpha activity absolutely accustomed for millennials. The alternating accumulating is produced by a aggregation of accommodating designers and targeted at adolescent bodies active in cities. It’s additionally cool cheap:

But bargain isn’t necessarily area IKEA wants to stay. “Affordable” is apparently a bigger word, but in the accomplished 15 years, we’ve apparent added and added high-end items at IKEA. This includes a advised amplification in the company’s offerings of solid copse furniture. The shelves are still abounding with bargain stuff, of course, but in the alleged 21st Aeon area of the IKEA museum, IKEA appearance the Stockholm collection—its best expensive. That surfboard-sized coffee table is $230. The couch is $1,400:

But again, IKEA thrives on bargain appliance with Scandinavian-inspired designs. It’s additionally everywhere. A baby assurance in the architecture showed that the flatpack appliance authority now runs 368 food in 40 altered countries. The ambit of articles accessible at all of them is about identical.

So what does IKEA attending like today? This is representative, according to the final 21st aeon allowance at the museum:

Remember how I said the architecture was weird? That’s because it showed off all kinds of artifacts that accept been absent to history—sometimes mercifully. Like the time IKEA repurposed a bucket-making apparatus to aftermath artificial chairs. It’s like sitting in a debris can:

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Or the time IKEA collaborated with aliens:

Odd blooming chairs abound, actually:

I’m still bedlam about the “Origins of Flatpack” exhibit. It explains how the abstraction of flatpacking emerged afterwards barter kept accusatory about appliance acceptable damaged during shipping. IKEA begin it could being added appliance into a barter and into its food with flatpacking, too.

That doesn’t beggarly that IKEA’s articles were consistently altogether boxed and labeled, though. The Lövbacken ancillary table was one of the aboriginal items that IKEA anytime arranged flat—and one of the old items that’s been reissued. In the exhibit, we see how the aggregation arranged it. Its aboriginal attack at acute packaging looks added like a bashed man begin some wet agenda and approved to use it to blanket a altogether present. To the appropriate is IKEA’s aboriginal aerial chair, which looks added like an S&M accessory than a allotment of children’s furniture.

The bout ends with this painting of a Russian IKEA abundance on the moon. It was a allowance to Ingvar from Alexey Leonov, the cosmonaut who became the aboriginal animal to conduct a spacewalk in 1965. Alexey, who is 80 now, brand to paint—and IKEA brand to see his lunar mural as a admonition of how abundant assignment is larboard to be done, how abundant flatpack appliance charcoal to be sold, and how abounding moon-based barter it still needs to win over. As the explanation on the painting reads: “Most things charcoal [sic] to be done!”

IKEA is currently architecture a new architecture central of its aboriginal abundance in Älmhult, Sweden. The ultimate ambition is to absorb and affectation one archetype of every distinct account IKEA’s anytime sold. The aggregation alike has a compensation affairs area it will buy your old IKEA appliance if it’s attenuate enough.

The alone catch? IKEA won’t buy it with money. The aggregation will aloof accord you IKEA credit.

All photos by Adam Clark Estes

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