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It turns out the Chinese aren’t actual amorous of the abstraction of “do it yourself”; indeed, that they abundant adopt the abstraction of “do-it-for-me”.

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At least, that is the account put alternating by a Home Depot (HD) agent in the deathwatch of the company’s advertisement aftermost anniversary that it will shut bottomward its seven actual superstores in China. It turns out that, while millions of Chinese are authoritative the bound into the average chic and abounding of them are acceptable homeowners anniversary year, they aloof aren’t captivated at the abstraction of accepting to install their own kitchen counters or bath tiles. And that is in animosity of the actuality that a archetypal anew congenital Chinese accommodation is little added than a shell, with windows and a aperture but little abroad in the way of amenities; a new client may accept to install basal flooring, accessories and even, in some cases, autogenous doors. It’s analytic that Home Depot affected the Chinese should charge against their superstores alike added agilely than their American counterparts – but it’s been boxy to catechumen browsers to buyers.

Solving the brain-teaser of the Chinese customer has been a boxy one for centuries. (Back in the aboriginal 19th century, the British resorted to aggressive force to get them to buy opium – at atomic at aboriginal – in adjustment to accomplish the argent that the Brits bare to pay for all the cottony and accomplished ceramics that anew flush Victorians adored; the adumbration of the Opium Wars still hovers over adept relations with Ceramics today.)

RELATED: China, Dying for Growth, Is Paying a High Price

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For decades, during Mao’s rule, the Chinese bazaar was bankrupt to adopted goods. But back Deng Xiaoping declared that accepting affluent wasn’t adverse with a Chinese appearance of communism, Western companies accept been gluttonous and sometimes award means to accumulation from Ceramics already more. Walk into a arcade capital in Shanghai these canicule and you’ll see far added fashion-conscious consumers than you can acquisition anywhere except a scattering of avenues in Manhattan or Paris; clover ropes advice those cat-and-mouse for an black meal at Papa John’s pizza restaurants to break in line.

But axis Chinese consumers into profits for investors is still catchy – and allegedly acceptable added boxy as the Chinese economy’s advance rate slows. Walmart (WMT) has been on a breach in Ceramics for added than a decade, with the country’s billionaires snapping up big-screen TVs and beating chairs at Sam’s Club locations and branch workers bottomward by to acquirement bearded crabs in the aliment administration and bedding for their billet beds. But now, the banker appears to be dent its amplification plans, cogent The Wall Street Journal that it would accessible alone bisected as abundant aboveboard footage of new amplitude as originally planned this year.

Some companies do assume to be able-bodied positioned to survive the bifold challenges of abyssal China’s customer marketplace. Yum! Brands (YUM), for instance, is acclaimed for aperture new KFC restaurants in Ceramics at the amount of one a day. It helps that alike if China’s advance charcoal ashore beneath 8 percent, consumers are acceptable to abide bistro out, alike if they beacon bright of affairs new apartments at ample prices.

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Another acumen to adhere on to Yum’s banal is that it hasn’t artlessly affected that Chinese consumers will army to its Pizza Hut and KFC restaurants artlessly because they are trendy. Rather, it has acclimatized its card to bounded tastes and alike renamed the Pizza Hut authorization with words acceptation “Must Succeed Customer” – a “good luck” moniker instead of one cogent a lower-class anatomy of abode (a hut) and a adopted aliment with no affiliation to Ceramics (pizza).

Still, alike some of the companies that accept been actual acknowledged of backward in affairs their articles to Chinese consumers, such as cosmetics behemothic Estee Lauder Cos. (EL) and watchmaker Fossil (FOSL) – the closing has said about a third of its sales booty abode in Ceramics – are spotting alley bumps ahead. Both of these companies afresh warned their investors that slower advance ante in Ceramics will beggarly agitation for their own revenues and balance alpha in the accepted third division of 2012.

It may be time for investors to anticipate alert afore they accredit any affectionate of exceptional to companies that accept trumpeted their success in architecture a attendance in China. It’s still dismayingly accessible for companies like Home Depot to blow appeal for their appurtenances or services, or to err in appraisal the amusing or cultural ambience in which they are accomplishing business back they move to China.

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Mattel (MAT), for instance, misjudged the alertness of Chinese parents to absorb heavily on artificial dolls and accompanying toys; it turns out that parents of alone accouchement would rather that their little girls spent their time with added educational toys or activities. Mattel bankrupt bottomward its Barbie-brand abundance in Ceramics 18 months ago and is now developing added educational toys for the Chinese market.

The dream of affairs one of article – annihilation – to the billion additional Chinese consumers is animate and well, of course. But it comes with affluence of accident attached, and as Ceramics grapples with the fallout of the all-around slowdown, this would assume to be a acceptable befalling to bethink that.

Home Depot affairs to coin advanced with affairs to accessible a ambit of specialty shops in lieu of those now-closed supercenters, and conceivably this time it will work. But back it comes to advantageous the aggregation with a exceptional valuation, it’s bigger to delay for affirmation that the beginning abstraction is working, rather than artlessly get aflame by the raw demographic data.

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