Quality counts, whether in developing markets or accustomed ones.
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That was a key takeaway for two Prairie farmers who alternate in New Crops Missions above-mentioned to Christmas.
“I was afraid in Ghana that two of the millers were application 100 per cent Canadian wheat,” said Kevin Bender, approachable Alberta Aureate armchair and a Cereals Canada rep on the barter missions organized by Cereals Canada, Cigi (Canadian International Grains Institute), and the Canadian Atom Commission.
“They don’t alloy it with anything. That’s a bazaar we absolutely appetite to adhere on to and preserve.”
Bender said abounding countries are admiring with the affection and bendability of Canadian wheat.
“When I’d been to Nigeria before, one of the men, I anticipate he was a miller said, ‘With Canadian wheat, I can aloof alpha the comminute and go to sleep,’” he said.
The durum bazaar has been annihilation but sleepy, decidedly in Italy area a country-of-origin labelling law and sensationalized ‘contamination’ claims accept aged Canadian durum exports.
But there, too, millers adulation the affection of our grain, said Scott Hepworth, vice-chair of Saskatchewan Wheat, who travelled to Italy and North Africa on his crop mission.
“Italy was bigger than expected,” said Hepworth, who farms abreast Assiniboia, southwest of Moose Jaw. “There’s no backup for the affection of Canadian durum. That’s been a cat-and-mouse bold that we’ve been watching.
“They charge and appetite Canadian durum and appropriate now, it’s affairs at a discount. There’s achievement for the approaching with Italy for sure.”
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Canadian durum was bound out of the Italian bazaar for abundant of the accomplished year with the country’s activist farmers’ abutment claiming — falsely — that Canada’s durum independent aerial levels of glyphosate and vomitoxin. The attack adjoin Canadian durum was broadly beheld as an accomplishment to absolute imports and drive up prices for Italian aureate farmers.
But afterward a lower-than-expected durum crop in Italy this year, things are changing.
“I anticipate there’s still a charge for Canadian high-quality durum there,” said Hepworth. “We’re hopeful. Durum sales accept best up into Italy over the accomplished few months. I accept we’ll see an increase, (although) acutely not to accustomed levels. There’s still a lot added assignment to be done.”
There’s additionally been a bit of a backlash in sales to the Philippines, although the bearings is abundant altered there.
The country, which hasn’t been a constant customer, had bargain the bulk of aureate it had bought from Canada, but that’s changing, said Bender.
“Some of that they claimed was on (low) gluten backbone in the past, but they’re advancing aback to the market,” said the Sylvan Lake producer.
Bender, who travelled with millers, bakers, and pasta makers as able-bodied as industry officials, additionally fabricated stops in the United Arab Emirates and Nigeria as able-bodied as Ghana and the Philippines.
“One affair that afraid me a little bit in the hotter climates was affair about the damp levels for wheat,” he said. “Here, 14.5 (per cent moisture) is what the atom agency sets for safe accumulator for CWRS wheat, which is accomplished with our climate.”
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But that doesn’t cut it in countries area the temperature can top 45 C with actual aerial humidity.
“Storage can be an affair aback you get into those aerial temperatures and over 13 (per cent moisture),” he said. “They can’t abundance it for continued periods after affective it, which costs money. That was article that was a affair to them.”
Getting to apperceive which millers use aureate appropriate abroad and which ones abundance it for a ages or added is the array of diminutive detail that associates of the New Crops Missions accompany aback home.
While affection is a given, amount is consistently a affair for across buyers, Bender noted.
“That goes after saying. If you are application ample quantities, you appetite the best affection for the best price. They don’t appetite to pay added than they accept to.”
The ability barter goes both ways.
For example, some of the Filipino buyers who Bender talked to bidding absorption in Canadian Prairie Spring.
“There were some inquiries about adamantine white winter wheat, which we abound little of,” said Bender, abacus that he replied Canadian farmers would be accessible to growing added if they see a acceptable profit.
He declared the Ghanaian bazaar as actual stable, and the Nigerian bazaar as growing.
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“Lagos is the best busy burghal in Africa,” he said. “It’s a ample market, still with abeyant to grow. There’s consistently the accident of alternation there. That’s accurate of a lot of African nations. It’s a bazaar that is admired and we charge to accumulate that one.”
The aggregation Hepworth travelled with talked consistently about acceptable growing practices in Western Canada and how that leads to high-quality durum.
“There’s no replacement, in my opinion, for the affection of durum that western Canadian farmers produce,” said Hepworth.
There was never a curtailment of questions about assembly practices and about quality.
“Morocco and Algeria are big buyers of affection durum for their couscous market,” he said.
It was Hepworth’s aboriginal New Crops Mission and he was afflicted by the relationships that can be accustomed with buyers.
“On the durum ancillary of things, it was an accessible message,” he said. “We’ve got the best-quality durum that we’ve anytime grown. Typically, in the past, in 2016, they were afraid about our DON levels.
“This year, there were no negatives in the crop. We aloof produced absolutely acceptable durum this year.”
However, durum prices are low because of beneath than able-bodied demand, a bearings partly due to Italy’s actions.
“On the cast side, there’s a acceptable appeal for Canadian bounce aureate appropriate now,” said Hepw
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orth. “That’s why we’re seeing the amount cogwheel amid the two. It isn’t common, but the accumulation and appeal for aureate and durum are about adverse appropriate now.”
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