MEGO activity abstracts accustomed kids to analyze new worlds and to actualize new adventures afterwards abrogation their backyard. As the CEO of MEGO Corp. I am appreciative to see that those kids accept developed up and alien their own accouchement to the fun of MEGO toys. This has created a new bearing that uses their own imaginations to acquaint their own belief with our archetypal figures.
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Marty Abrams acceptable to the new MEGO Corp. Fan Club
Retro is back! For new and old fans, to comedy with and aggregate affectionate reproductions of archetypal toys bringing aback addicted memories while creating new ones. For sixty years, Marty has been an innovator in the toy business, heralded as the ancestor of accountant toy activity abstracts from the ’70’s. Marty created the aboriginal “shattered universe” of MEGO activity abstracts who interacted in the aforementioned format.
These MEGO reproductions are accurate and comedy patterns brought aback in the accurate archetypal eyes of the aboriginal MEGOs! I was advantageous abundant to account Marty about the acknowledgment of the line, the business as it stands and approaching affairs for authoritative added abreast figures. For an OG “Original Geek”, this was not alone like talking to Santa, but accepting arrive to the North Pole!
I additionally accept an unboxing video of MEGO Star Trek Mirror Universe Kirk & Spock 8″ Activity Amount Bound Copy two backpack diorama!
MARTY ABRAMS INTERVIEW:
Alex Yarde (AY): First, I’d like to acknowledge you for your time. As I’m abiding you’ve heard before, I’m a big fan of your toys! Aback I was a kid, my dad would booty me to our bounded toy abundance and let me accept the latest MEGO 8″inch Star Trek abstracts to add to my collection. I anamnesis those trips to this day absolute fondly.
So why now? Why is there this improvement of the MEGO band and those 8″inch abstracts we admired in the past, why are they back?
Marty Abrams (MA): Well, acutely over the accomplished 35 years, they’ve been abounding altered companies who’ve attempted to re-create and or body an 8″-inch amount like we did aback in the 70’s. They didn’t do it as a abounding brand. Some did The Planet of the Apes, some did Star Trek, some did Marvel or DC (characters), but never as a compatible brand. A above banker came to us about a year ago and they said –
We appetite to booty all your old brands, all the classics, whichever ones you can admission licences to and we appetite to about-face about and reformat your cast because the collectables business has exploded. MEGO Corp was at the absolute alpha of the collectibles business, if not the foundation of it, and we appetite to accompany your cast back!
We did that with Target. By the end of this year, we will accept over 60 altered items accessible alone at Target both in-store and Target online. We are bringing aback an absolute cast rather than alone archetypal characters
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AY: What was the activity of re-acquiring the old licenses like?
MA: Obviously, we no best had the licenses, I’ve maintained a accord with all the above licensees over the accomplished 30 years, one of the accepted brands I was alive on was the aerial superheroes, you may be acquainted of them?
MA: That was my mechanism. My authorization and so what we did is we accountant it to assertive third parties to go out and advertise it. Having said that, by activity out and accomplishing that assignment and accepting those licenses and accomplishing that branding we had a developed a continuity. We aloof went aback and added the 8″-inch activity figures. Wherever they didn’t accept amount exclusives. For example, HASBRO has an absolute with MARVEL, added than that, anybody abroad was blessed to jump on board. Didn’t accomplish a aberration if it was if it was Paramount, Warner Bros, CBS, FOX, a accomplished ambit of characters we were accomplishing in music AGB, EPIC we all knew that at a assertive point we could re-build this cast and re-constitute it.
AY: Amazing! So what has been the accession so far?
MA: For a little guy sitting on his balustrade in a agitation armchair in his backyard it’s been fantastic! Guys (and Girls) your age adulation them! They go out and aggregate assorted characters. Some guys earlier than you will say, “I bethink my adolescent affinity would aggregate these!” Their kids’ intern adulation them too! They’re absolutely articulated, posable and dressable. They are a altered art anatomy in today’s bazaar and we’ve auspiciously reinvigorated the absolute MEGO Brand!
AY: Absolutely! MEGO was at the beginning of this business, absolutely one of the first, if not some of the aboriginal absolutely articulated, anatomically realistic, activity abstracts out there! I bethink your abstracts were the alone ones that had the absolute tailored, uniforms, apparel and apparel with accouterment sets you could collect, barter with accompany and re-dress your abstracts with. One of the trends I’ve been seeing afresh is a abatement in the actual vendors of the aboriginal MEGO era. Vendors like SEARS and Toys R Us. Of course, the “mom & pop” toy abundance I went to with my dad is continued gone. My catechism is, is there still allowance for baby vendors in this new collectibles market?
MA: There are absolutely two markets, there’s the accumulation market, that includes TARGET, WALMART, AMAZON, KHOL’S, SHOP CO, and afresh there’s the specialty market. The specialty bazaar caters to collectors and there is a acquirements curve. All baby businesses accept their own liability, but appropriate now? Business is booming as we allege in the activity amount market.
Action abstracts are big now, they acquiesce a assortment of anticipation and animate adroit comedy in kids. They acquiesce new collectors and barter to use their imaginations, actualize their own worlds like annihilation else. It’s active. It’s not like digital. It’s absolutely cool!
– Marty Abrams
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AY: You said you will accept over 60 characters out by the end of the year. What are some of the characters or licenses are you still activity afterwards and what added characters can we attending advanced to? Is there a new beachcomber advancing out?
MA: The additional beachcomber is hitting TARGET food alone now. With characters like the GORN from Star Trek and archetypal cine monsters like Frankenstein and Dracula for Halloween. The third beachcomber is advancing out mid-November. We’ve got two sizes. An 8″inch and a 14″inch size. We additionally activity a two-pack with diorama affectation packaging that allows you to alpha architecture a accumulating immediately. Icons from the “70’s & “that we didn’t do originally. For example, Jimi Hendrix or Billy Idol. Since we’ve absitively to go out and do some of the abundant iconic abstracts of the “60’s, “70’s and “80’s to add to our line, they accept been abnormally successful! That actuality said, we additionally appetite to go a little added contemporary. So we will advertise all that aural the abutting brace of months depending aloft breadth the exchange is and breadth it’s going.
AY: Excellent! I batten to your aide at TTPM about beat samples. I’m attractive advanced to unboxing and reviewing some of the additional and third after-effects advancing bottomward the pike! Now that I accept you on the line, I capital to ask if you were planning on a Prince figure?
MA: We would LOVE to do Prince. Appropriate now, his acreage is still aggravating to array aggregate out, understandably they haven’t captivated their active about it yet, we accept announced with them and we’ll see. Sometimes aback a assertive personality or celebrity we’d like to use their affinity for an activity amount there are added things activity on in their lives, and clearly, in this case, they can’t embrace it at this moment. things are consistently alteration and ancient in the future, we will go aback to them.
AY: That’s great! I’m animated your aggregation is activity abounding bore into this, it’s able-bodied accustomed and welcome. The readers of my cavalcade and followers on amusing media are all about your new accumulating at TARGET. It’s to accept you aback and I alone adulation your products! I’d be abundant to do a chase up afore the Holidays to analysis in with you afresh on the third beachcomber of abstracts advancing out is that’s at all possible?
MA: Not alone is that possible, but it’s additionally article that we’d LOVE to do! At the end of the day, we apperceive it’s guys like you who are activity to accomplish these articles work. I can’t do this by myself. I can’t do this with ten guys. I charge the abutment of the amount collectors. I charge the abutment of the geeks out there, I charge the abutment of the guys who are old and blah like me. We apperceive we charge do that! You’re in the bounded New York area?
AY: Yes, I’m in Northern New Jersey.
MA: Okay, You’re about an hour from breadth we are. So one day you hop in your car and drive over and we’ll not alone accord you an amend at our offices, we’ll let you booty some pictures of some of the being we’ve got advancing bottomward the pike, so you can about-face about and acquaint your viewers, and readers and followers what you apperceive is advancing and how aflame you are about what we are doing.
AY: Oh that’s AMAZING! Acknowledge you so abundant Marty! I absolutely do acknowledge that! Rest assured I’m activity to chase up on that!
MA: Please do!
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AY: Acknowledge you so abundant for your time, I apperceive you’re a absolute active man I aloof appetite to let you apperceive that your toys were a big allotment of my childhood. Aback I aboriginal absolved into my bounded TARGET and saw the Star Trek “Mirror, Mirror” Diorama two-pack with Kirk and Spock? Tears came to my eyes. It brought aback such homesickness for the trips with my Dad as I mentioned before. So this new absolution of the MEGO archetypal abstracts was huge for me. Now, I accept an 11-year old son who’s a big Star Trek TOS fan and he’s LOVING the new MEGO collectibles like I did at his age. There absolutely is annihilation out there absolutely like them! I acknowledge the assignment you’ve done and abide to do! I ambition you able-bodied and I attending advanced to affair you!
MA: Alex, I’m attractive advanced to affair you as well, and acknowledge you for the buzz call!
AY: Accept a acceptable day Sir!
MA: Aforementioned to you!
Now here’s my unboxing. Okay, afore the Trekkie or Trekker comments alpha calamity in I KNOW I fabricated an unforgivable aberration of adage Spock fought the Gorn Captain in ARENA. I wasn’t activity to atom my absolute video for that. So I accept brought abashment to my House. Anyway, actuality it is!
OK, everyone! Marty is re-launching MEGO Corp. fan club! In the 1970’s, MEGO was the world’s greatest toy aggregation authoritative superheroes, Star Trek, Planet of the Apes, the Wizard of Oz, Blessed Days, and abounding more. Now the aboriginal MEGO Corp is aback alms admirers of all ages new versions of the archetypal characters that afire your imagination. To advice admirers associate abaft the curtain, go to www.megotoys.com to assurance up! Be the aboriginal to apprehend about absolute news, appropriate bound copy collectibles, and accessible shows and appearances!
Art Credit – Author / MEGO Corp./ TARGET
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