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Baby appliance is a growing category, apery $1.1 billion at retail aftermost year, and accepted to abound to $1.4 billion by 2009. Today’s baby appliance varies absolutely a bit in style, amount and selection, and at over a billion dollars, there is allowance for a advanced ambit of manufacturers in the baby field.

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According to Kids Today’s absolute Buying Trends Survey, 2.2% of U.S. households bought a bassinet in 2004, and 2.7% bought added baby furniture. The boilerplate amount point for a bassinet in 2004 was $150, with those consumers planning to buy a bassinet in 2005 adage they planned to absorb a boilerplate of $200. Still, 18% of consumers who bought cribs in 2004 paid $500 or more.

It is both Gen X and Gen Y consumers who are fueling the baby appliance business at retail, with 6.2% of Gen Y and 6.5% of Gen X consumers accepting bought a bassinet in 2004. Gen X consumers additionally spent added on baby appliance than their adolescent Gen Y counterparts; an boilerplate of $200 for cribs for Gen X compared with $150 for Gen Y. But as Gen Y continues to move into the bearing years, those consumers will annual for added and added of the baby appliance sales, and as they are a beyond bearing than Gen X, they will advice the class abound by their numbers alone.

Baby appliance is awash through full-line appliance stores, absolute baby and adolescence specialty stores, big box specialty stores, abatement administration stores, administration stores, accumulation merchants and barn associates clubs, which creates abounding altered niches for manufacturers.

Although abounding advertise through about every approach of distribution, like glider rocker and baby appliance architect Dutailier, others, like Baby’s Dream, Ragazzi, Morigeau-Lepine and Pali accept fabricated it a action to advertise alone to baby and adolescence specialty food — article that sets them afar from their competition.

Ragazzi additionally launched a new division, Bambino Reale Furniture, aftermost September, which offers added moderately priced cribs, beds and case appurtenances alien from Chile. Baby’s Dream acquired bolt bedding ambassador Cotton Tale Designs in June 2004, and has additionally launched a band of Baby’s Dream bedding, added accretion the brand.

Licensed curve additionally acquiesce manufacturers to set themselves apart, and Bassett Furniture, which sells its Bassettbaby band through Babies ‘R’ Us, Baby Depot and Target, launched a band of Pamela Scurry nursery appliance which affection the artist and retailer’s affected acceptable styling.

And while consumers accept generally angry to baby specialty food in the past, abounding full-line appliance food are starting to get into the business. Manufacturers like A.P. Inds., Berg, Munire, Chanderic and Dutailier advertise baby appliance to full-line appliance stores, and in 2003, adolescence appliance behemothic Stanley Appliance alien its aboriginal bassinet through its Young America division. In 2004, baby appliance accounted for 20% of Stanley’s Young America division, and the architect awash not alone through its acceptable approach of full-line appliance stores, but additionally has broadcast to baby and adolescence specialty stores.

A. P. Inds. , Laurier-Station, Quebec, Canada, www.apindustries.com

Privately held. Baby bedchamber appliance includes cribs, alteration tables, dressers, chests and armoires. Added articles accommodate accompanying beds, applesauce beds, desks, vanities, accumulator chests and nightstands. Bassinet amount credibility ambit from $540 to $800 at retail; alteration tables ambit from $729 to $899; dressers and chests ambit from $620 to $830; and armoire amount credibility ambit from $864 to $1,700. Sells to absolute baby and adolescence specialty stores, full-line appliance food and administration stores. Baby bedchamber appliance accounts for about one-third of aggregation sales. Absolute 2004 sales estimated amid $25 actor and $49.9 million.

Baby’s Dream , Buena Vista, Ga., www.babysdream.com

Privately held, founded in aboriginal 1990s. Baby articles accommodate convertible cribs, alteration tables, dressers and chests. Additional articles accommodate analogous hutches, armoires, nightstands and mirrors. Convertible cribs alpha from $299, with analogous case pieces starting at $449. Aquired Santa Ana, Calif.-based bolt bedding ambassador Cotton Tale Designs in June 2004. Sells alone to absolute baby and adolescence specialty food beyond the U.S. All cribs accept a 15-year bound lifetime warranty. Absolute 2004 sales estimated amid $30 actor and $40 million.

Bassett Appliance , Bassett, Va., www.bassettfurniture.com

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About held, budgetary year concluded Nov. 27, 2004. Baby articles accommodate cribs, dressers, chests, alteration tables and chifforobes. Adolescence articles accommodate accompanying beds, applesauce beds, desks, dressers, chests, armoires, bank units and ball centers. Additionally produces developed case goods. Markets through its Bassettbaby brand. Added offerings accommodate its Pamela Scurry collection. Bassettbaby is awash through Babies ‘R’ Us, Burlington Coat Factory’s Baby Depot and Target and is not awash at Bassett Appliance Direct stores. Baby appliance estimated at 5% of sales. U.S. sales accounts for 99% of shipments. Absolute 2004 sales were $315.7 million, bottomward 0.4% from $316.9 actor in 2003.

Berg Appliance , Barrington, N.J., www.bergfurniture.com

Privately held. Baby appliance articles accommodate cribs, convertible cribs, alteration tables, dressers, chests and armoires. Additionally produces toddler beds, accompanying beds, applesauce beds, lofts and desks. Sells to full-line appliance stores, absolute baby and adolescence specialty stores, big box kids specialty food and barn associates clubs. Baby bedchamber appliance accounts for 50% of absolute sales. Absolute 2004 sales estimated at $10 million.

Best Home Furnishings , Ferdinand, Ind., www.besthomefurnishings.com

Privately held, founded in 1962. Produces glider rockers, featuring its Storytime Series for baby bedrooms. Added articles accommodate anchored upholstery, motion upholstery and recliners. Changed its accumulated name from Best Chairs to Best Home Furnishings in April 2004 and appear two new artefact categories, anchored sofas and tables. Sells through full-line appliance food and absolute baby and adolescence specialty stores. Glider rockers annual for an estimated 14% of sales. U.S. sales annual for about 95% of shipments. Absolute 2004 sales were $198.5 million.

Child Craft Industries , New Sailsbury, Ind., www.childcraftindustries.com

Privately held, founded in 1911. Is ancestors owned. Baby appliance articles accommodate cribs, alteration tables, dressers, chests and armoires. Additionally produces accompanying beds, desks and board chairs. Sells beneath the Child Craft and Legacy cast names. Bassinet amount credibility ambit from $199 to $899 at retail; alteration tables ambit from $199 to $249; dressers and chests ambit from $399 to $899; and armoire amount credibility ambit from $549 to $1,099. Sells to absolute baby and adolescence specialty stores, big box kids specialty stores, administration food and barn associates clubs. Absolute 2004 sales estimated at added than $25 million.

Delta Enterprise , New York, www.deltaenterprise.com

Privately held, founded in 1968. Baby bedchamber articles accommodate cribs, alteration tables, chests, armoires, cradles and bassinets. Added articles accommodate toddler beds, toy boxes, table and armchair sets, strollers, swings, bouncers, absurd training seats, childhood pails and added accessories. Licensed appliance curve accommodate Disney Princesses, Winnie the Pooh and Mickey & Friends from Disney Consumer Products, as able-bodied as Nickelodeon, Fisher-Price, The Wiggles and Snoopy. Its aboriginal patented crib, a architecture acclimated still today, has a no-tools accessible accumulation to annihilate incorrect assembly. Produces a Jenny Lind-style crib. Acquired the above appliance band assets of Simmons Adolescent Co., in February. Moved into its new 120,000-square-foot address in Manhattan in September. Absolute 2004 sales estimated at $100 million.

Dorel Adolescent Group , Columbus, Ind., www.dorel.com

Subsidiary of about captivated Dorel Industries, budgetary year concluded Dec. 30, 2004. Baby appliance articles accommodate cribs, convertible cribs, porta cribs and alteration tables. Additionally produces carseats, strollers, aerial chairs, monitors, baby bloom and assurance aids, toddler beds and added accessories. Dorel Adolescent brands accommodate Cosco, Assurance 1st, Maxi-Cosi, Quinny and Bebe Confort in Europe. Has licensing agreements with Eddie Bauer and Disney. Absolute 2004 Dorel sales were $1.7 billion. 2004 sales for its adolescent segment, including North American and European brands, were $758.4 million, up 13.2% from $670.1 actor in 2003.

Dutailier , St-Pie, Quebec, Canada, www.dutailier.com

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Privately held, founded in 1976. Baby articles accommodate glider rockers, cribs, dressers, chests, armoires, bassinets and alteration tables. Acquired baby and adolescence appliance ambassador E.G. Appliance in aboriginal 2003. Glider rocker amount credibility ambit from $329 to $699 at retail; cribs ambit from $439 to $969; convertible cribs ambit from $599 to $649; dressers and chests ambit from $544 to $999; and armoire amount credibility ambit from $449 to $1,599. Sells to full-line appliance stores, absolute baby and adolescence specialty stores, big box kids specialty stores, abatement administration stores, administration food and barn associates clubs. Absolute 2004 sales estimated at $65 million.

Evenflo , Vandalia, Ohio, www.evenflo.com

Privately held. Acquired by N.Y.-based Harvest Partners Inc., a clandestine disinterestedness advance firm, in August 2004. Baby bedchamber articles accommodate cribs, convertible cribs, carriageable cribs and alteration tables. Produces a Jenny Lind-style crib. Added articles accommodate mattresses, aerial chairs, carseats, biking systems, strollers, comedy yards, carriers, anchored action centers, swings, gates, monitors, baby agriculture accessories and assurance products. Absolute 2004 sales estimated at $300 million.

Graco Children’s Articles , Exton, Pa., www.gracobaby.com

Part of about captivated Newell-Rubbermaid, budgetary year concluded Dec. 31, 2004. Manufactures and markets beneath the Graco, Century and Little Tikes brands. Baby appliance articles accommodate bassinets and carriageable cribs. Added articles accommodate carseats, biking systems, strollers, aerial chairs, swings, bouncers, comedy yards and action centers. Sells to Babies ‘R’ Us, Target, Wal-Mart, Toys ‘R’ Us, Baby Depot, JC Penney, Kohl’s and Sears. 2004 sales for Newell-Rubbermaid’s added division, including Graco Children’s Products, were $1,078.6 million, bottomward 2.2% from $1,103.1 actor in 2003.

Lajobi/Bonavita , Cranbury, N.J., www.bonavita-cribs.com

Privately held. Baby bedchamber articles accommodate cribs, alteration tables, bassinets and cradles. Added articles accommodate accompanying beds, nightstands, dressers, chests, desks and bookcases. Markets beneath the Lajobi and Bonavita brands. Sells to absolute baby and adolescence specialty food and big box specialty stores. Absolute 2004 sales estimated amid $10 actor and $24.9 million.

Morigeau-Lepine , St. Hubert, Quebec, Canada, www.morigeau.com

Family-owned and operated company, in business for added than fifty years. Baby bedchamber appliance articles accommodate cribs, glider rockers, dressers, chests and armoires. Added articles accommodate accompanying beds, applesauce beds, desks and nightstands. Bassinet amount credibility ambit from $429 to $999 at retail; glider rockers ambit from $469 to $599; dressers and chests ambit from $529 to $999; and armoire amount credibility ambit from $799 to $1,199. Sells to absolute baby and adolescence specialty food only. Baby bedchamber appliance accounts for 90% of absolute sales. Absolute 2004 sales estimated amid $10 actor and $24.9 million.

Munire Appliance , Clifton, N.J., www.munirefurniture.com

Privately held. Baby articles accommodate cribs, alteration tables, dressers, chests and armoires. Additionally produces accompanying beds, applesauce beds, desks, hutches and mirrors. Sells through absolute baby and adolescence specialty food and full-line appliance stores. Baby articles annual for about 80% of absolute sales. Absolute 2004 sales estimated at $15 million.

Pali North America , Wake Forest, N.C., www.paliitaly.com

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Privately held, Italian-based manufacturer. Baby bedchamber appliance articles accommodate cribs, dressers, chests and amoires. Added articles accommodate accompanying beds, desks and nightstands. Bassinet amount credibility ambit from $299 to $799 at retail; dressers and chests ambit from $449 to $899; and armoire amount credibility ambit from $799 to $999. Began bearing a band of bassinet and toddler mattresses in January. Sells to absolute baby and adolescence specialty food only. Absolute 2004 sales estimated amid $10 actor and $24.9 million.

Ragazzi Furniture/Bambino Reale Furniture, St-Leonard, Quebec, Canada,www.ragazzi.com, www.bambinoreale.com

Privately held, flush baby and adolescence case appurtenances producer. Part of D & F Furniture. Baby articles accommodate cribs, alteration tables, dressers, chests and armoires. Launched Bambino Reale, a new analysis alms moderately priced cribs, convertible cribs, applesauce beds and several complete groupings of case goods, aftermost September. Ragazzi bassinet amount credibility ambit from $599 to $899 at retail; Bambino Reale cribs ambit from $349 to $599; alteration tables ambit from $789 to $999; dressers and chests ambit from $379 to $999; and armoires ambit from $599 to $1,299. Sells through absolute baby and adolescence specialty food only. Baby bedchamber appliance accounts for 65% of absolute sales. Absolute 2004 sales estimated amid $10 actor and $24.9 million.

Shermag/Chanderic , Sherbrooke, Quebec, Canada, www.shermag.com

About held, budgetary year concluded April 4, 2004. Baby articles accommodate cribs and glider rockers. Added articles accommodate adolescence bedroom, developed bedroom, dining room, home office, occasional, and high-end abreast bolt and covering upholstery. Launched Chanderic, its baby and adolescence division, in 2003. Sells to administration stores, absolute baby and adolescence specialty food and full-line appliance stores. U.S. sales accounted for 72% of 2004 shipments. For the abaft 12 months concluded Dec, 31, 2004, absolute aggregation sales were $172 million.

Simplicity for Accouchement , Reading, Pa., www.simplicityforchildren.com

Family-owned and operated. Founded in 1947. Baby appliance articles accommodate cribs, bassinets, dressers and alteration tables. Added articles accommodate swings, bed rails, assurance gates and huggers. Retail amount credibility for cribs ambit from $99 to $299; bassinets ambit from $69 to $119; alteration tables ambit from $89 to $249; and dressers ambit from $215 to $249. Sells to absolute baby and adolescence specialty stores, big box kids specialty stores, abatement administration stores, administration food and online retailers. Licensed brands accommodate Graco and Disney. Baby bedchamber appliance accounts for 85% of absolute sales. Absolute 2004 sales estimated amid $25 actor and $49.9 million.

Stanley Appliance , Stanleytown, Va., www.stanleyfurniture.com

About held, budgetary year concluded Dec. 31, 2004. Baby bedchamber appliance articles accommodate cribs, alteration tables, dressers and chests and armoires. Alien its aboriginal bassinet in 2003. Additionally sells adolescence appliance through its Young America division. Bassinet retail amount credibility ambit from $499 to $599; alteration tables ambit from $699 to $799; dressers and chests ambit from $699 to $799; and armoires ambit from $499 to $999. Sells to full-line appliance food and absolute baby and adolescence specialty stores. Baby bedchamber appliance accounts for 20% of Stanley’s Young America division. U.S. sales annual for 96% of absolute shipments. Absolute 2004 aggregation sales were $305.8 million, up 15.3% from $265.3 actor in 2003.

Storkcraft Baby , Vancouver, British Columbia, Canada, www.storkcraft.com

Privately held, in operation for 55 years. Baby bedchamber appliance includes cribs, alteration tables, dressers, chests and armoires. Added articles accommodate toddler beds. All articles are double-tested for assurance and durability. Sells to big box specialty food and administration stores. Absolute 2004 sales estimated amid $10 actor and $15 million.

Sales advice is based on estimated absolute 2004 aggregation revenues. All acquirement information, except for that supplied by about captivated companies, are Kids Today bazaar analysis estimates.

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Source: Kids Today Bazaar Analysis

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