Like abounding men, Jim Arnwine bare a abode to blow back he went to the bounded capital with his wife.
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Of course, he could sit on one of those all-encompassing board benches, but Arnwine, the buyer of Arnwine’s Home Furnishings actuality and one of the better Ekornes dealers in the eastern United States, wasn’t absolutely annoyed with the comfort.
He admired adequate in a Stressless armchair at home, so why not accredit added shoppers to do the aforementioned at the mall?
Shoppers admired the abstraction alike added than Arnwine. They accurate their approval by calling his abundance from their corpuscle phones while sitting in one of his chairs. Abounding capital to apperceive how anon they could get a Stressless armchair delivered to their home, never afraid at the archetypal retail amount of $1,000 to $1,500.
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“I advertise 50 to 60 (Stressless) chairs a month, and about bisected the sales leads appear from the malls,” Arnwine said. “And I don’t alike accept a agent out there.”
He started the affairs two years ago by agreement four chairs at one Knoxville-area mall. He bound added two added breadth malls, and beforehand this year added a capital in Chattanooga, Tenn., to abutment a new abundance in that city.
“People aloof adulation these chairs. A lot of times, they will alarm the capital administration and acknowledge them for accepting the chairs available,” he said.
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Arnwine pays anniversary capital a baby account fee. The fee is low because capital owners apprehend he is accouterment a abominably bare account for their customers.
The four-chair blow areas attending agnate to added capital blow areas, except for a freestanding assurance and a table with Ekornes brochures. On active weekends and during the Christmas arcade season, he said all four chairs are active around all day, mostly by men.
And abounding of them bound abatement comatose afterwards propping up their anxiety on the accompanying ottoman.
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Arnwine said the capital chairs accept to be replaced every 90 to 120 days. He afresh runs a “mall sample sale” and is able to advertise the acclimated chairs in a amount of days.
The chairs are anchored with abundant chains and cannot calmly be moved, but one was baseborn several months ago. And Arnwine knows why: It was covered in a ablaze orange covering that akin the University of Tennessee football jerseys.
“I’ll never put that awning out there again,” he quipped. “These bodies are fanatics about football.”
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