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Toy architect Spin Master has launched a new analysis to focus on children’s allowance décor and furniture, including abounding pieces that affection a advanced ambit of accepted adolescent licenses. Dubbed Marshmallow, it includes bristles curve and the aboriginal articles were showcased at February’s American International Toy Fair.

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Harold Chizick, carnality admiral of promotional marketing, said the band absolutely targets kids. “We’re aggravating to accord them a area to personalize their room, accomplish it their own and accomplish a statement,” he said.

Articles are geared appear accouchement from 18 months up to tweens and teens. Accessible licenses accommodate Warner Bros.’ Batman, Marvel’s Spider-Man, Nickelodeon’s SpongeBob SquarePants and Dora the Explorer, Disney’s Princess and Winnie the Pooh, Sesame Street, HIT Entertainment’s Thomas the Tank and Joester Loria’s Care Bears.

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Build A Bean allows kids to baddest their own beanbag bark and ample it with beans, and it’s accessible in a array of licenses and patterns with prices from $19.99 to $25. Create A Allowance includes headboards, canopies, hampers, wardrobes, lighting and bendable accumulator with amount credibility from $19.99 to $99 in both accountant and non-licensed form. Fun Appliance includes failing kid-sized sofas, chairs, three-piece suites and rockers, accessible in accountant and non-licensed models with prices from $19.99 to $45.

The Ready Bed is an inflatable sleeping bag that comes with a backpack and accumulator bag, disposable awning for accessible abrasion and a pump for inflating and deflating. Models appear in toddler, inferior and amid beds, and amount credibility ambit from $29.99 to $45. Dream Zone combines a covering with the Ready Bed, with poles abutting by accepted adaptable for assembly. Prices are from $29.99 to $39.99.

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Articles are geared appear accumulation bazaar and administration stores, and Chizick said the items fit in both toy and allowance décor departments. Elborne said the band was accustomed acutely able-bodied at Toy Fair, with a lot of action surrounding the launch.

Appliance and allowance décor is the fastest-growing articulation of Spin Master’s business, Chizick said, and the full-time agents is adherent to the new Marshmallow brand. Chizick could not say whether the aggregation will aggrandize above bendable furniture, but said that the business six months from now will be actual altered from what it looked like six months ago. The Marshmallow branding will be abundant added predominant, he said, and the analysis will be branch into new areas.

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“If you had asked me three years ago if we’d be authoritative canopies, I would accept said ‘No,'” Chizick said. “Part of our mission is to abide to aggrandize our business and acquisition areas that there’s a abandoned in…where that will booty us is adamantine to say.”

Spin Master is evaluating added barter shows for its Marshmallow line, including High Point.

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The new bendable appliance band includes accepted accountant properties.

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