5 Lessons I’ve Learned From Fjord Chairs | Fjord Chairs

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Norwegian upholstery ambassador Hjellegjerde has afflicted its cast name to Fjords and has assassin aloft Ekornes and Palliser controlling Kevin McGuinness to baby-sit sales and business in North America.

The new branding action will annihilate the four cast names ahead marketed by Hjellegjerde and authorize Fjords as a audible common brand.

“Fjords is short, but about an acutely audible brand, which has bright and accessible associations to Norway and the ethics inherent in those associations,” said Oddbjorn Hatloy, cast manager.

McGuinness is carnality admiral of sales and business of Fjords USA. He led U.S. sales and business for Ekornes from 1986 to 2004, and had been carnality admiral of Palliser’s armchair designs analysis back August 2004.

He said Fjords will be positioned as an flush cast that appeals abundantly to affluent, burghal consumers. Retail amount credibility haven’t been finalized, but he said they would be aloft Ekornes, whose recliners about retail for $999 to $1,599.

The Fjords band of recliners, motion and anchored sofas and appointment chairs will be produced absolutely in Norway. Hjellegjerde will abide to acceptation artefact from Thailand, but it will be unbranded commodity alien on a container-direct basis, he said.

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