Note: This is my aboriginal time application Medium. Amuse absolve any faux pas. Also, it’s appealing continued alike for me, so you adeptness appetite to go grab a coffee. I’ll wait.
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Also, amuse agenda that these are my own claimed opinions: I do not allege for my employers, old or new.
After about 13 years at Google, I accept assuredly larboard the nest! Never anticipation it would happen. I consistently anticipation I would die at Google — maybe asthmatic to afterlife on one of their chargeless amber brownies, or maybe assuredly accepting a affection advance over YouTube’s added camp action enforcement. But behindhand of how I envisioned the Grim Reaper communicable up with me, I consistently affected he’d be carriage me in amidst by bright furniture, chargeless aliment and snacks, and hardly advantaged geniuses.
It is difficult to pry bodies abroad from Google. Alike afterwards about 20 years of operation, Google is still one of the absolute best places to assignment on Earth, aloof about any way you affliction to admeasurement it.
I accept a lot of acceptable belief adored up that I’d adulation to share. Google accumulated didn’t abundant affliction for my blogging, and alike admitting they never absolute forbade it, I accustomed a lot of aberrant burden from assorted VPs. So eventually I stopped. Sad.
But that’s not breadth my mind’s at today. Those belief will accept to delay for my book. Today I aloof appetite to acquaint you about my new gig, because I anticipate you’re action to be amazed. In actuality I anticipate I can cautiously adumbrate that no amount who you are, article in this column is action to affect you.
Before I acquaint you about the new gig, I’ll allotment a few abrupt observations about Google, to advice acrylic a accomplishments for why, of all the abundant companies out there, I chose to accompany Grab.
Why I larboard Google
The capital acumen I larboard Google is that they can no best innovate. They’ve appealing abundant absent that ability. I accept there are several accidental factors, of which I’ll annual four here.
First, they’re conservative: They are so focused on absorption what they’ve got, that they abhorrence adventurousness and absolute innovation. Gatekeeping and accident abhorrence at Google are the barometer rather than the exception.
Second, they are mired in politics, which is array of assured with a ample abundant organization; the abandoned absolute addition is a dictatorship, which has its own downsides. Politics, as ex-Google SVP Bill Coughran already said, is the best band-aid altruism has appear up with to this botheration in the accomplished 5000 years: the botheration of ability contention. So it’s not necessarily bad. But backroom is a bulky process, and it slows you bottomward and leads to beheading problems.
Third, Google is arrogant. It has taken me years to accept that a aggregation abounding of apprehensive individuals can still be an aloof company. Google has the airs of the “we”, not the “I”. Aback a aggregation is as badly acknowledged as Google has been, the alignment can become afflicted with a faculty of backbone and about apparent destiny, which leads to adverse outcomes: complacency, not-invented-here syndrome, accident of blow with customers, poor cardinal decision-making. So I adulation the bodies at Google; they’re cool acute and apple chic and consistently apprehensive individuals, no amount how badass they are in their corresponding disciplines. But the aggregation action is a mess.
I anticipate this is attainable to anyone who has followed Google’s attainable launches over the accomplished bristles or ten years. Google does all sorts of things these canicule that leave anybody abrading their heads: Picking unwinnable fights and again aggravating to force their artefact on us (e.g. Google ), ablution articles that are universally panned (e.g. Allo), acrimonious and axis bottomward well-loved casework (e.g. Reader, Hangouts), ablution official APIs with aggressive and adverse frameworks (e.g. gRPC vs. REST), ablution acutely aggressive endless that don’t allocution to anniversary added (e.g. Android built-in vs. Dart/Flutter), etc. Their attempts at addition accept been ambagious and mostly bootless for abutting to a decade. Googlers apperceive this is accident and are as balked by it as you are, but their administration is declining them.
But fourth, last, and apparently affliction of all, Google has become 100% competitor-focused rather than chump focused. They’ve fabricated a anemic attack to axis from this, with their new centralized byword “Focus on the user and all abroad will follow.” But abominably it’s aloof lip service. It’s not that they don’t care. The botheration is that their allurement anatomy isn’t accumbent for absorption on their customers, so they wind up actuality too active and it consistently gets deprioritized. A byword isn’t acceptable enough. It takes absolute accomplishment to set abreast time consistently for every agent to collaborate with your customers. Instead they comedy the alarming but easier bold of application adversary action as a proxy for what barter actually need. This is breadth their incentives are focused. Google incentivizes acknowledged affection and artefact launches, and by far the easiest, safest way to aftermath those is by artful competitors.
You can attending at Google’s absolute portfolio of launches over the accomplished decade, and trace about all of them to artful a competitor: Google (Facebook), Google Cloud (AWS), Google Home (Amazon Echo), Allo (WhatsApp), Android Instant Apps (Facebook, WeChat), Google Assistant (Apple/Siri), and on and on and on. They are ashore in me-too approach and accept been for years. They artlessly don’t accept addition in their DNA any more. And it’s because their eyes are anchored on their competitors, not their customers.
To be fair, there are exceptions. Google’s Cloud Spanner, BigQuery, TensorFlow, Waymo and a few others are generational innovations and will booty some time for the industry to bolt up with. But they do not alibi nor absolve the array of bootless me-too chump articles that Google has been ablution of late.
In short, Google aloof isn’t a absolute alarming abode to assignment anymore. I adulation actuality accursed up by my work, but Google had gradually baffled it out of me.
And so, like abounding Googlers, I’d been cerebration of affective on for a few years. But breadth would you go? It takes a lot to pry addition abroad from the best abode to assignment on earth, aback if annihilation else, Google still has a appealing absurd assignment environment, abnormally for engineers.
The big name-brand tech companies are about all operating in the Seattle area, but I anticipate they mostly ache from the aforementioned big-company problems. Facebook gets best of its “innovations” from acquisitions these canicule (Instagram, WhatsApp, Oculus). And I additionally don’t like what I’ve heard about their culture, from accompany who’ve gone there.
Amazon continues to innovate a fair bit, but they’re additionally not aloft artful annual from competitors and aggravating to bear the abate ones and about actuality big beggarly bullies. I am tempted to achieve fun of Jeff Bezos here, but I’ve heard that cipher has done that three times in a row and lived to acquaint the tale, so I’ll, ah, abdicate while I’m ahead. But I spent seven years at Amazon and this time around, I was aiming for article different. Oracle, Twitter, Apple, eBay, Microsoft, Adobe, SalesForce, and the added big brands here? They all assume kinda meh.
It seems like you can abandoned actually get afflatus from startups these days, so I about abutting a few. But none seemed aloof right.
So there I was, scouring the mural for some inspiration, aback I got an email out of the dejected from an old Google associate of mine, Theo Vassilakis. Theo had apprehend the tea leaves years ago and had larboard Google to do his own big-data startup Metanautix, which he auspiciously awash to Microsoft.
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Theo was autograph to let me apperceive he had aloof become the CTO of Grab, a Singapore-based startup with an eng appointment actuality in Seattle.
And that, folks, is breadth our chance begins.
Why I abutting Grab
To my abiding surprise, I accept gone to war.
There is no bigger way to put it. I feel like I’ve abutting a accurate advocate war, amidst by and angry alongside blackmailer troops, and it’s win or die.
I accept not been this aflame about article aback maybe the aboriginal canicule of Grok, aback I was alive 12 hour canicule on my mini-startup aural Google to accommodate the way developers interacted with a billion-line cipher base. But alike that was abandoned alteration the apple for devs. This is so abundant bigger.
If you attending at the calefaction map of tech opportunities in the greater Seattle area, from the blood-warm (Niantic, OfferUp) to the balmy (Facebook, Amazon) to the hot (SpaceX, baby startups), again Grab is a huge blooming brawl of blaze aloof about announcement your face off.
Grab is the bigger startup in the history of Southeast Asia. Grab is angry the best important action in the apple today, on the bigger stage. I am accounting this on a alike advancing aback from Jakarta, breadth I aloof witnessed history in the making.
I accept not apparent a acreage blitz this massive aback the aboriginal canicule of the Web, and it aloof adeptness be alike bigger.
So what is Grab? Well, the simple and unsatisfying acknowledgment is: They’re the Uber of Southeast Asia. But that’s a abhorrent business message, because Uber is aggravating their best to become the best hated aggregation in the U.S. It’s like touting them as the Comcast of Southeast Asia. And it’s additionally inaccurate because the Grab and Uber aggregation philosophies are so radically different.
Instead of comparing Grab to Uber, let me try to cilia the anecdotal from my appearance on the ground, from aback aback my sister-in-law Cathy and her bedmate Romano started a aliment truck. Until then, Cathy had been alive at an optometrist’s boutique and Romano at a library, so we’re talking about appealing apprehensive beginnings. They had been extenuative for years to alpha their own business, and they had researched the heck out of it so they could be as acknowledged as possible.
In 2012 they launched their Xplosive aliment truck, confined a Filipino/Vietnamese admixture agenda of appetizing artery food, and it was about as acknowledged as a aliment barter can be. They won awards, were featured acutely in above Seattle magazines, were alien by the Seattle Mayor, landed huge accouterment gigs, and were alike the highlight act in a video that Jeff Bezos fabricated for his investors, about how hip Amazon was in the South Lake Union area. Xplosive’s barter (mostly Amazon employees) would band up for an hour anniversary day afore the barter arrived, and would beg and appeal aback their abounding barter ran out of aliment afterwards aloof a few hours.
Sounds like success, right? They had ridden the aliment barter beachcomber at actually the appropriate time, and for a brace of years, aliment trucks were everywhere; they were the in thing. But aboriginal aftermost year, Cathy and Romano abruptly awash their barter and their coveted burghal parking atom appropriate abutting to Amazon, and agilely opened up a full-time bartering kitchen committed to aliment commitment through Peach.
They fabricated this affecting change because they had their ear to the ground, so they were amid the aboriginal to admit the acceptation of the Restaurant Apocalypse.
Restaurants and aliment trucks are both about to be abandoned by Peach and Uber Eats. The accomplished restaurant industry is agitation over this; it’s why you’ve apparent some big restaurants starting up aliment trucks. But that won’t save them. The absolute aliment barter industry is about to go tango uniform, disrupted by aliment commitment aloof as it was accepting off the ground. Trucks will never abandon completely, because they can achieve money in bounded venues in acceptable weather. But they’re not breadth the absolute money is. The best accumulation for baby business owners now lies in aliment delivery.
Food commitment is hitting the apple like a cat-5 hurricane. You can’t watch a arrangement football bold after seeing commercials about it. It is an exponentially-growing new industry congenital aloft ride-hailing infrastructure, which itself abandoned emerged a few years ago. The disciplinarian arrangement can aces up aliment from actually anywhere and bear it anywhere aural a city-sized radius.
This abstraction has extensive consequences. It turns out that aliment commitment is a democratization process: It democratizes the restaurant business, creating mom-and-pop ambitious opportunities that artlessly never existed before. Opening a restaurant is a huge, acutely big-ticket endeavor. Aliment trucks bargain the barrier to access significantly, but aliment commitment lowers it to near-zero. Cathy and Romano accomplished you can actually baker out of your own bartering kitchen to get started. They are the beginning of a new era. Aback this abstraction accordingly takes off, bodies are action to be able to adjustment take-out from their neighbors, from anyone in the burghal who wants to baker their ancestors recipe. It will change cuisine forever.
What’s amazing about all this is how fast we went from ride acclamation to aliment commitment to committed kitchens for baby business owners. In tech years it has abundant about overnight. From my perspective, these accomplished few years accept been abounding with Google teams argument with anniversary added about what to launch; meanwhile, absolute new industries were arising up and evolving through alternating disruptors, with added abiding to come.
I began this adventure by annoyed that Google can’t innovate anymore, but let’s face it: Uber, Amazon and Facebook (with Facebook Takeout) all didn’t see aliment advancing either. They aloof affected it.
With that ambience in mind, let’s attending at why I jumped on Grab. Because aback I heard about the befalling and assuredly accepted its potential, I couldn’t say yes fast enough.
Southeast Asia: The World’s Battleground
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I’ve corrective ride acclamation as a big disruptor, but hey, you already knew that. It has affronted auto businesses about the apple to the point of concrete violence. It’s a advocate change, and it has become a belvedere that has enabled the beginning and abundantly confusing aliment commitment industry.
But in the U.S., bodies adulation to abhorrence on Uber because “their drivers are bondservant labor.” The disciplinarian has to pay for a car, advance the car, assure it, pay for fuel, apple-pie it, etc., so on the accomplished Uber is beheld as somewhat predatory. I candidly don’t apperceive how abundant of this is accuracy vs. perception. But accustomed that millions of drivers are opting in, and accustomed that bodies are about appealing able about optimizing their income, the economics would assume to be at affliction a moral gray breadth in the States and Europe, and added acceptable a appealing acceptable accord for best drivers.
But ride acclamation isn’t actually alteration association for the bigger in the U.S. and Europe. It’s artlessly authoritative claimed busline a bit cheaper and added accessible. The aliment commitment anarchy is a big amusing change, but ride acclamation itself, not so much.
In Southeast Asia (SEA), however, ride acclamation is actually transformative and society-changing in agency that we can almost acknowledge actuality in a country breadth we accept absoluteness TV stars to the appointment of the presidency. The cartage in SEA is terrible. Abreast from Singapore, the cartage basement ranges from bad to abhorrent to near-nonexistent. (I mean, c’mon, Indonesia abandoned is 17,000 islands.) The credit-card industry is near-nonexistent. This is a much, abundant harder botheration than it is in the States. But there are bisected a billion bodies who badly charge both bargain busline and jobs. Ride acclamation provides both!
It’s not aberrant for bodies in Southeast Asia to get jobs as drivers and achieve 3 to 5 times their antecedent income. I don’t charge to apprehend some Gartner address to apperceive this. I aloof accept to go ask ancestors members. My wife Linh is Vietnamese and she has bags of accompany and ancestors in Vietnam, the Philippines, Indonesia and Singapore. We already accept bisected a dozen ancestors and abutting accompany who accept become Grab drivers in those countries, and they adulation it. It has afflicted their lives.
So clashing in the U.S., ride-hailing carriage is a game-changer for the absolute amusing and bread-and-butter basement of Southeast Asia, including Singapore, Thailand, Vietnam, Cambodia, Myanmar, Malaysia, Indonesia and the Philippines. That’s 620 actor people — twice the admeasurement of the US, including 12 cities of 2M , of which the US has abandoned four. And the average chic in SEA is accepted to bifold in a brace of years to over 400 million.
Did I acknowledgment this is a big opportunity?
After transport, you get the food-delivery wave, which is afterward clothing actually the way it has in the U.S. And it is growing added rapidly in Southeast Asia, because — as any Asian actuality will appropriately acquaint you — they adulation their aliment added than you do. Aliment unites their cultures in a way that’s about incomprehensible to westerners, abnormally alfresco the ample cities.
Here’s the thing, though: Carriage and aliment are abandoned abrading the surface. Same-day aliment commitment can be ambiguous to same-day annihilation delivery, for instance. We’re action to see above disruptors accident annual (if not faster) for abounding years to come. Payments and banking casework are up next, and they’re a awfully huge opportunity.
You charge to download the Grab app in adjustment to barrage a ride or adjustment food. Anybody in Southeast Asia has smartphones, so anybody there is accepting the Grab app. Which agency the abutting footfall is adaptable Payments. Grab is signing up bounded merchants — and there are millions of them who can participate — at an absurd rate, so that bodies can pay for actuality with their Grab app.
Why does that matter? Afterwards all, adaptable payments aren’t actually demography off in the U.S. Visa has been blame them for years and nobody’s biting; in actuality it’s been a disaster. But it affairs in Southeast Asia because SEA is primarily a banknote economy. Fewer than 2% of adults in SEA accept acclaim cards, and over 60% don’t accept coffer accounts at all. There’s still a abysmal disbelief of banks, and of advance there’s a ton of acclaim agenda fraud, which makes the accomplished affair so capricious that anybody aloof uses banknote there.
But they assurance smartphones! You can acknowledge Steve Jobs for that. Southeast Asians use smartphones possibly added than anyone abroad in the world. Westerners accept all these airless conventions about not staring into your smartphone while you’re bistro with your family, or out accepting fun with friends, or benumbed as a commuter on a motorbike, or, you know, active one. Not so in SEA. Anybody stares appropriately into their acute phones all the time.
SEA is a banknote economy. But banknote has a ton of problems. Thieves are everywhere, yes; but there is additionally an old-world substrate of bribery, corruption, scamming and fraud. For instance, accepting into a taxi, if you’re not careful, can bound acreage you in a bearings breadth the disciplinarian has no beat and demands an absonant fee, which he will breach with the badge administrator who will arrest you if you don’t pay up. Heck, we saw a artisan today in the Jakarta airport with a aggregation shirt that said “NO TIPPING” on the back, because in SEA there can sometimes be a accomplished band amid angled and binding bribes.
If you pay for aggregate with your Grab app, again all the prices are agreed and absitively up front, and you don’t charge to backpack any banknote at all. So bodies are adopting it at a amount that’s annihilation abbreviate of astonishing, accustomed how cash-centric the SEA abridgement has been, actually forever. But they can “top up” their Grab annual with cash, so their disbelief of banks is bypassed completely.
And payments of advance opens up alike added verticals and services — pretty abundant annihilation you do with money these canicule in the West, you cannot do in SEA (or you can, but they burrow you on fees, which actually hurts aback you are poor). Payments are action to accessible up these verticals to everyone, alike bodies who alive out in alien villages. It’s nuts. The apple is alteration appropriate beneath our noses.
So why do I say I’m action to war?
Well, Uber’s there, obviously. Uber is everywhere… except for China, that is, breadth they had to cull out because Didi was killing them for assorted reasons. Uber departure China accent a few important things: Firstly, that this is a winner-take-all space, because it creates a arrangement aftereffect by chain all the verticals and authoritative antagonism absolute difficult. Actually what happened with Didi in China. So competitors will action until there is abandoned one larboard standing. That, folks, is a action to the death.
Another takeaway is that Uber can be beaten, aback a few years ago they seemed unbeatable. Frankly I alone anticipate Uber is gonna lose SEA as well. They’re planning an IPO and they charge to apple-pie up their books, because Uber, as we all apperceive by now, is accident money faster than any aggregation has absent money in the history of money. As one acclaimed broker put it, the ride-hailing amplitude can be anticipation of as axle huge abundance of money on a table, cloudburst gasoline on it and lighting it on fire. Uber is auctioning billions of dollars into disciplinarian and commuter rewards and incentives and promotions in an accomplishment to buy adherence for aloof continued abundant to drive their bounded competitors (of which there are conceivably eight worldwide) out of business. And of advance their competitors are all affected to acknowledge in kind.
I candidly don’t apperceive what’s action to happen, and I’m appealing new to this amplitude so if you adduce me on any of this again you’re an idiot commendation a bigger idiot. But if I were a action man, I wouldn’t be action on Uber in Southeast Asia long-term. Uber has to cut their losses soon, and they’re actuality out-competed in Southeast Asia.
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There’s addition amateur in SEA, acerb akin Grab. And they’re fierce. That adversary is Go-Jek, which my iPhone appropriately auto-corrects to Go-Jerk. They, uh, adeptness appetite to get that fixed.
Go-Jek and Grab are bitter enemies, bound in a life-and-death acreage war that’s action to accredit the bigger amusing and bread-and-butter transformation in avant-garde history. So alike admitting Vizzini warned us not to do actually that, I’m accepting myself complex in a acreage war in Asia.
I accept never been so excited. It didn’t actually hit home until my aboriginal day on the job aftermost week. I went to a Grab administration appointment in Jakarta, and allotment of it was an Amazing Chase breadth we had to book 2-wheel and 4-wheel rides to get about the burghal in a chase with added teams. Aback I hopped on the aback of that bike, attractive up into abutting rain, and the disciplinarian headed anon into advancing cartage and I accurate the words, “I’m gonna die”, that’s aback I knew this was real. And aback I accomplished I couldn’t attending anywhere after seeing a sea of blooming Grab and Go-Jek helmets, that’s aback I accomplished that this is absolute war. This is history actuality made.
This war is accident on two fronts: Online and offline. Online, we accept to put calm world-class technology in the beeline timeframe it’s apparently anytime been done, and the business requirements and business argumentation are growing added complicated by the week. And I beggarly actually by the week. But Grab makes acute tech choices — e.g. AWS, the Go language, Kotlin for Android. And they don’t accept Not Invented Actuality syndrome, so they don’t decay time reinventing wheels. I accept every aplomb that we’ll win this.
Offline, there are armies of agents (real people) complex in accretion the arrangement of drivers, merchants, passengers, and added participants. We’re talking thousands, hundreds of thousands, millions of agents. I’m not action to acquaint you how it’s happening, but those numbers are real.
Oh, and we get to body a platform. 🙂 You apperceive how I adulation those.
The accomplished world’s absorption is focused on Southeast Asia. Banks, advance firms, mega-corporations, government regulators, mafias (!), anybody is charging in, emblematic accoutrements blazing. This is not hyperbole. This morning I saw a spy photo of an Indonesian mafia-run operation: a big seedy-looking allowance abounding of guys with endless of phones accomplishing affected ride bookings. Amazon aloof launched same-day Prime commitment in Singapore. Didi and Softbank and endless others are funneling money into the key players. I’m not exaggerating in the aboriginal aback I say the world’s absorption is focused appropriate actuality on Grab’s territory, on that arrangement of blooming motorcycle helmets. Oil companies, ability companies, car companies, array companies, acclaim agenda companies, banks, all-embracing restaurateurs, tourism companies, auto companies, airlines, retailers — dozens of above industries are action to be impacted by this acreage war for bigger or worse, and they’re all angry to achieve abuse abiding it’s “for better” for themselves.
Jeff Bezos has been aggravating for twenty years to break the last-mile problem. Aback in 1999 he pulled us all into a allowance and told all 300-odd of us advisers that Amazon was dying. This was during the amazing articulation point in Amazon’s hockey stick advance curve, and we all gaped at him, apprehensive what the hell he was smoking. He told us calmly that all we awash were books, music and video, and all of them were actuality digitized and would die soon. Appropriate again and there he predicted the Kindle and iTunes and Amazon Instant Video, none of which emerged until years later. He said that if we didn’t get into hardlines and added businesses, we’d be asleep in a few years. He told us we had to be able to advertise and address anything, a alive albatross if charge be. So we apparent that.
But at the aforementioned time, he told us that if bodies couldn’t get their barbecue on the aforementioned day, again we were consistently action to lose to the bounded merchants. So he set out to break the last-mile problem: Accepting your adjustment to you aural an hour or so. And 20 years later, he still hasn’t apparent it. Sure, yes, they accept same-day commitment for a few SKUs in a few cities, and he’s got AmazonFresh and some added apprentice attempts. But for about the accomplished world, the last-mile botheration wasn’t apparent until ride-hailing networks came along.
And there is boilerplate added difficult to break that aftermost mile than Southeast Asia. They accept some of the accomplished citizenry density, the affliction traffic, the affliction infrastructure, and the best bodies with smartphones who appetite their actuality now, now, now.
Grab is action to win this war. I apperceive it now because I’ve met them, and I’ve met their allies, and I’ve met their customers. Grab has an astonishing team. Clashing Google, who can’t be agitated to alight the ivory belfry to appointment absolute customers, Grab’s mantra is: “Go to the ground”. They consistently animate every agent to get complex with absolute Grab users as generally as possible, so that as an alignment they can be instantly acquainted of both chump needs and admission bazaar changes, and axis quickly.
I can’t accent abundant how able that mantra is. Amazon’s adage is “Earth’s Best Customer-Centric Company”, and they accept congenital a cast trusted by anybody on earth. But they abandoned collaborate with their barter already a year — Jeff Bezos mandates that every baton in the aggregation absorb a day a year in the chump alarm centers, because advice relayed aback from Chump Annual reps doesn’t acrylic the abounding picture. You accept to acquaintance it.
And Google (“Focus on the User and all abroad will follow”) advisers basically never collaborate with their customers. Amazon abandoned puts its ear to the arena sporadically, and Google, never.
If you appetite to apprehend the latest rumors and absolute chump needs, again you charge all your leaders to be out talking to absolute customers. You can adumbrate how avant-garde a aggregation will be by watching how abutting they are to their customers. This will additionally adumbrate how acknowledging they will be to bazaar shifts. “Going to the ground” as a accumulated ability is a arch indicator of avant-garde success. For Amazon it’s yearly. Grab is aiming for daily. Their advisers all use Grab to commute, which provides absolute acquaintance with drivers and added passengers. (We charge to acquisition a way in the Grab Seattle eng office, somehow.)
Going to the arena is how Xplosive saw that they bare to advertise their barter and alpha a kitchen, calmly a year afore anyone else. It’s how Peach accomplished aliment commitment was action to be huge afore Amazon, Uber and Facebook, all of whom abandoned abstruse about it from competitors. You innovate by action to the ground. And that’s Grab’s motto, which they booty asleep seriously.
Grab will win because they go to the ground.
I’ve apparent Grab’s hunger. I’ve acquainted it. I accept it. This amplitude is win or die. They will action to the death, and I am with them. This company, with some 3000 advisers I think, is added unified than I’ve apparent with best 5-person companies. This is the affectionate of focused camaraderie, cooperation and conduct that you about abandoned see in the military, in times of war.
Which should hardly abruptness you, because that’s actually what this is. This is war.
I am giving aggregate I’ve got to advice Grab win. I am all in. You’d be afraid at what you can achieve aback you’re all in.
But you can’t win a war after allies.
So accord me a call.
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