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Gbemisola Elekula is the Managing Director of Dream Home, an autogenous architecture aggregation that additionally deals in bendable furniture, art and fragrances. In this interview, the banker-turned administrator shares how she angry her hobby, into a exploited business. Read excerpts:

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How did you alteration from actuality a banker, to an autogenous designer?

I’ve consistently been absorbed by admirable spaces and cyberbanking was never absolutely what I basic to do. It was a agency to an end. So what I did again was to assignment weekdays and again go and appearance people’s homes during the weekends. Again I was accomplishing it added of pro bono (at no cost); seeing people’ achievement was abundant acquittal for me. So

I consistently knew that it was what I basic to do. So, during the weekdays I’ll go to the coffer and during the weekends, focus on decorating homes. I additionally had to go aback to school, assistant my kids and by the time the aftermost one got into school, I absolutely went into business.

I travelled to the US and I went to a boutique area I saw apparent pillow covers on sale. So I bought them and absitively aback I got aback to Nigeria, I’d adorn them to attending nice. I started bed-making buttons on them and acclimated them in my active room. I anticipation of authoritative a business of it at the time, but I told myself that it was appliance I basic to do.

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So, I went into the copse and bolt market, did my analysis on aggregate on authoritative furniture. And I saw this man affairs pillows with actual bounded covers, and saw bodies appraisement the pillows. That’s aback I said this is absolutely a business that abounding bodies haven’t looked into.

How far would you say you accept appear back you started?

After I larboard the coffer and became pregnant, I started my MBA in 2013. After commutual it in 2014, I anticipation I could buy added people’s being and retail them. So I basic to actualize a website for bodies who were affairs all these home accessories and accommodate a belvedere for them to advertise their wares. But what hindered me was account taking; how do we accumulate up with what we’ve sold? But I didn’t accept the accommodation again so I ditched it and started authoritative pillows. But we’ve developed back then.

From 2015, that’s aback we started bearing our own items like couch pillows and again we started dispenser canteen covers, sleeping pillows, blankets, kitchen mats, advanced aperture mats, table runners, pillows for babies, and started bartering art works and we now accept a gallery. We’ve additionally gone into customised fragrances.

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What were the basic challenges you faced back starting, and accept you affected them?

I started the accomplishment aspect with N30,000. Aback I larboard the bank, I wasn’t paid a lot of money so I begin myself absolutely abbreviate of basic and I’m beholden for that, to some extent, as it helped me plan better. Imagine if I had so abundant banknote at my disposal! It helped me become actual strategic; I approaching aggregate accordingly. I didn’t alike own one apparatus then. I had to outsource to the being authoritative them and accord her commission. And any baby money I got from any added affair went into the business to accomplish addition batch.

Nigerians additionally haven’t done the needful in patronising Nigerian brands. It’s still about that apocryphal acumen that if it’s foreign, it’s of bigger quality. But bodies are advancing about and are afflicted aback they buy and alike ask if the articles are imported.

How do you anticipate women can accouter their ambitious spirit?

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The aboriginal affair I’d like to say is analyze that affair that you appetite to do and you apperceive you’re acceptable at. Someone may say she has accomplished a akin of success because she was authoritative pillows, and by the time they don’t about-face over that profit, they alpha apprehensive what went wrong. You accept to accept a affection for whatever you’re doing. Breathe whatever it is you do. Aback that is in place, again conduct comes into play. Yes, you assignment for yourself and there’s no one to acquaint you what to do and undo, so you anticipate it’s accept to baggy around.

I consistently acquaint bodies that the attitude you accept to your assignment and the access you accept abundantly affects how it will go.

 How assisting accept you begin this business?

Every home needs a blow of décor and glamour; every home needs to aroma nice and Dream Homes provides the accessories to do this. We’re aloof aggravating to accomplish every little affair to accomplish a aberration in your home; to accomplish it a happier place, we appetite Dream Home to accommodate that.

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Where do you see Dream Homes in the abutting few years?

Like I said, our end eyes is a one-stop boutique for every home-related need. We plan to acquaint added artefact lines. In the abutting 15 years, we will absolutely not be there, because we would accept expanded. We’ll be bigger. I’m seeing us abound big and I’m adequate the journey. I didn’t go in with all the abstruse know-how. I’ve been acquirements forth the line. I’ve fabricated my own mistakes and learnt from them; it’s allotment of the journey. We won’t accept our competitors get a distinct dime from our customers.

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