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But that’s what happened aboriginal this ages back the Times wrote an commodity about the improvement of announcement on rooftop baptize tanks. The adventure created a torrent of publicity: The New York Post gushed alternating with a animation assuming the mayoral candidates beefcake their ad letters on the “new, economical” ad medium.

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I consistently anticipation baptize tanks were charcoal of the past, but they are still the best economical way for barrio to accommodate bubbler baptize and blaze aegis to the high floors. Because of gravity, a baptize catchbasin is added able than an electric pumping system.

Although there are now metal baptize tanks, the lath ones accept been congenital the aforementioned way for 100 years. The advantage of copse is this: Not alone does copse breathe, but lath baptize tanks can be complete in one place, again taken afar axle by axle and reassembled on the roof of addition building. The pieces can alike be taken up in the elevator.

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That’s apparently as abundant as you appetite to apperceive about lath baptize tanks (except that while cedar is the copse of best for the tanks, there are a lot of redwood tanks still around).

The added germane catechism for us is how-or conceivably why-would anyone appetite to animate the abstraction of putting announcement on baptize tanks?

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It costs an advertiser $5,000 a month, including production, to hire a baptize tank, so there are not awfully big bucks in this enterprise, appropriately called Tanks for the Memories.

Tanks is the abstraction of Harold Drucker, who runs a direct-marketing operation administration biking accounts such as Marriott, Cunard and Trump (a contempo win). He got the abstraction seven years ago at his grandson’s circumcision. The mohel (the man who performs the ceremony) was delayed, so Mr. Drucker and Scott Hochhauser, an buyer of Isseks Bros., one of New York’s two aloft builders of baptize tanks, got to talking.

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Mr. Drucker said to Mr. Hochhauser, who is his son’s best friend: “You’ve got the tanks, and I’m consistently attractive for a bowl to put ads on. Let’s get together.”

So they formed a collective aggregation to acquisition advertisers that capital high-level exposure. So far they’ve active a Broadway musical, “Bring in ‘Da Noise, Bring in ‘Da Funk,” but putting up an ad on a baptize catchbasin is not like putting up an ad on an alfresco lath area one admeasurement fits all. In fact, the absolute action is abounding with peril. It takes three bodies to blanket a vinyl bolt with the ad on it about the tank; one guy sits in a boatswain’s armchair accepted aloft the catchbasin and the added two guys applique it together. High apprehension delayed putting up the “Bring in ‘Da Noise” ads for a few days, but it can now be beheld from the Long Island Expressway as drivers go through Long Island City. Addition ad, for Solgar vitamins, will be up abutting month.

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Mr. Drucker won’t do cigarette ads (and from what I apprehend appealing anon neither will anybody else), but liquor ads would work, and he can anticipate baptize tanks dressed up like coffee cans and a soft-goods aggregation wrapping denim about one of the tanks. Tony the Tiger would be good, too, he added.

Mr. Drucker is still afraid that his apprentice business concluded up on the advanced folio of the Times. But, he said, a lot of bodies accept an amore for baptize tanks.

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